![My Haircare & Beauty — a Large-Scale OpenCart eCommerce Platform for Beauty Retail in Australia]() # My Haircare & Beauty — a Large-Scale OpenCart eCommerce Platform for Beauty Retail in Australia For 8+ years, we have been developing and supporting a large eCommerce store with 35,000+ product positions, Elasticsearch search, subscriptions, in-store POS, warehouse and payment integrations, Klaviyo, and end-to-end analytics. [Visit website ↗]() ![My Haircare & Beauty — a Large-Scale OpenCart eCommerce Platform for Beauty Retail in Australia]() My Haircare & Beauty is a large Australian beauty eCommerce project on OpenCart that **Intent Solutions has continuously supported and developed for more than 8 years**. Over this period, the team has delivered a comprehensive platform modernization, including OpenCart upgrades, redesign and UX optimization, performance tuning, a custom checkout, integrations with warehouse, delivery and payment systems, morphological search powered by Elasticsearch, a subscription model for recurring purchases, a full POS solution for the physical store, Klaviyo, end-to-end analytics, and marketing automation. Today, My Haircare & Beauty operates with 35,000+ product positions including variants and continues to evolve on a monthly basis. Intent Solutions is responsible for OpenCart technical support, ongoing eCommerce development, bug fixing, performance, new functionality, integrations, checkout stability, analytics, and optimization of key user flows. This is a long-term eCommerce support case where the technical team does more than maintain a production system — it continuously develops the platform alongside the business over many years. Technologies ## Architecture, Integrations & eCommerce Automation Over 8+ years of development, My Haircare & Beauty has evolved into a complex eCommerce ecosystem combining a large product catalog, smart search, payments, shipping, subscriptions, POS, marketing, analytics, inventory management, and internal operational workflows. Intent Solutions continuously supports and develops this entire platform. ### eCommerce Platform & Search - OpenCart - 35 000+ SKUs - Elasticsearch - Morphological Search - Custom Checkout - Product Quiz - Subscriptions ### Payments & Customer Experience - Apple Pay - Google Pay - PayPal - Braintree - Afterpa - Member Pricing - Abandoned Cart ### Operations & Integrations - Australia Post - CouriersPlease - POS - Inventory - Warehouse - Dealer Orders - Fraud Risk Analysis - Klaviyo - Analytics Gallery ## Key Interfaces & eCommerce Flows of My Haircare & Beauty The gallery showcases the key scenarios of the platform that Intent Solutions has supported and developed for more than 8 years: a catalog with 35,000+ product positions, Elasticsearch-powered smart search, navigation and filtering, product pages, personalized product selection, subscriptions, custom checkout, loyalty mechanics, and mobile UX. Every part of the system is developed as part of a unified eCommerce product focused on fast product discovery, a seamless purchase experience, and repeat sales. [![Key Interfaces & eCommerce Flows of My Haircare & Beauty]()]() [![Key Interfaces & eCommerce Flows of My Haircare & Beauty 1]()]() [![Key Interfaces & eCommerce Flows of My Haircare & Beauty 2]()]() [![Key Interfaces & eCommerce Flows of My Haircare & Beauty 3]()]() [![Key Interfaces & eCommerce Flows of My Haircare & Beauty 4]()]() [![Key Interfaces & eCommerce Flows of My Haircare & Beauty 5]()]() Process ## 8+ Years as My Haircare & Beauty’s External IT Department For more than 8 years, Intent Solutions has continuously supported and developed My Haircare & Beauty as a long-term technology partner. We work not as a one-off contractor, but as an external IT department for the business, taking responsibility for production stability, performance, UX, integrations, marketing technology, and ongoing product development. 1. ### Dedicated Team & Managed Roadmap A permanent team is assigned to the project and has accumulated deep knowledge of the OpenCart platform, custom code, integrations, and My Haircare & Beauty’s business logic over the years. Together with the client, we define priorities for each development cycle and systematically move the platform forward — from support and technical debt to performance, UX, and new business functionality. 1. ### Continuous Communication & Responsive Production Support The team stays in regular contact with the business and can quickly respond to critical production issues. We work with checkout, payments, warehouse integrations, delivery services, search, POS, bug fixing, and other business-critical scenarios. Deep knowledge of the architecture and project history allows us to resolve issues without repeatedly rediscovering the system. 1. ### Continuous eCommerce Platform Development Technical support goes far beyond keeping the platform stable. We regularly launch new capabilities and improve existing ones, including Elasticsearch search, subscriptions, product recommendation quizzes, loyalty mechanics, Klaviyo, analytics, POS, Fraud Risk Analysis, inventory management, and internal process automation. 1. ### QA, Releases & Continuous Improvement Every change is tested before production release, with particular attention to its impact on checkout, performance, and integrations. After launch, we analyse user behaviour and business results and use those insights to shape the next development cycle. This process has been running continuously every month for more than 8 years. Results ## High Performance of a Large-Scale eCommerce Platform My Haircare & Beauty operates with 35,000+ product positions, complex integrations, a custom checkout, Elasticsearch, POS, and extensive business logic while maintaining strong speed and stability. The Intent Solutions team continuously optimizes performance across frontend, backend, databases, caching, and infrastructure. 100% ### of pages in the Good Core Web Vitals range The large-scale eCommerce platform consistently meets recommended speed, responsiveness, and visual stability benchmarks without critical performance issues. 6.3% ### abandoned cart flow conversion rate The result of a multi-step abandoned cart recovery flow supported by automated email communication. 63% ### checkout completion rate The result of custom checkout logic, a streamlined ordering flow, and continuous UX optimization at the final stage of the purchase journey. ## Want the same result? 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