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Google Adwords Contextual advertising is a service of short and capacious ads on the Google search results page as well as on the pages of the search network partners. These advertisements are displayed exclusively to the interested audience, depending on the query entered by the user. For example, if you provide legal services in Kharkiv, your advertisement will be shown only to those users, who are looking for your services, while they are located in Kharkiv or have indicated Kharkiv in their query. In addition, we mean that your target audience is most likely over 18 years old. Thus, your ad will not be shown to persons aged under 18.

Setting up contextual advertising

Google adwords contextual Advertising is designed to achieve the following business objectives:

  • Increasing the site traffic with the target audience;

  • Attracting the right audience in short terms;

  • Increasing the amount of sales for goods and services;

  • Increasing brand awareness on the net;

  • When launching a new product / service on the market, setting up contextual advertising will help to determine possible sales volumes in future, test the landing pages for achieving the highest conversion rates.

Contextual advertising services - price and budget

Setting up contextual advertising is a service that requires a certain budget. In order to determine how much contextual advertising will cost just for your business, a Google Adwords contextual advertising specialist needs to analyze your niche, main competitors, develop a list of search queries (keywords), with the help of which potential interested customers can search for your products or services. The advertising budget for contextual advertising campaigns will be determined depending on these factors.

When choosing a company that will deal with setting up contextual advertising for you, it is necessary to take into account a number of nuances. For example, if you need to make changes to any landing pages of the site, - whether the agency can provide a solution to this problem, or whether you will have to contact third-party developers or studios. If you decide to order contextual advertising services at Intent Solutions IT company, you will not need any third-party help. Because our experts will first of all analyze your site for convenience of use, including for users of mobile devices. In case of finding any errors - the development team will be able to make any necessary edits. In parallel with this, we analyze the content of the site for accessibility and usefulness to the user.

Does the content of your site communicate the benefits of your products or services? If necessary, our copywriters will make presentational texts that will be able to present your product in the best possible way. Order setting up contextual advertising

, trust the professionals! We have Google Adwords Certified Professionals.

ADVANTAGES AND OBJECTIVES OF CONTEXTUAL ADVERTISING
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