Freelancer or Business Promotion Agency: Let’s explore the advantages of working with a team of specialists

When it comes to sales and promoting your business online, it’s crucial to choose the right specialists to help you succeed and grow your profits.

The question arises: should you hire freelancers or turn to a digital marketing agency specializing in this field?

How Hiring Freelancers Affects Comprehensive Internet Marketing Results

New entrepreneurs often make the mistake of trying to save money by hiring freelancers from different specialties to manage the comprehensive promotion of their business. For example, they may hire an SEO specialist, a PPC expert, a content creator, or, worse, try to find one person who can handle all these tasks at once. However, what seems like cost savings (freelancers often have lower rates than digital marketing agencies) hides pitfalls, which we want to discuss.

Here are some common problems with this approach:

Competence: The professionalism and experience of an internet marketing expert directly affect the success of your business promotion. The more experienced the specialist, the more expensive their services. However, the price does not always guarantee expertise. Without deep knowledge in internet marketing, how can you assess the competence of a freelancer? While there are many top-notch freelancers, to be 100% sure, it’s best to work with vetted professionals based on recommendations.

Communication: Team interaction is crucial for achieving successful results. Unfortunately, assembling a team of freelancers who haven’t worked together before can lead to difficulties, such as different project visions, lack of clear communication, and uncoordinated work, which is unacceptable in comprehensive internet marketing.

Conflicts: Disagreements within the team can derail the project. Poor communication often leads to conflicts between specialists, with each standing by their perspective and blaming the other. In such cases, you may need to hire a manager to control the situation and mediate between team members.

Hiring a Manager: To ensure a coordinated effort, you need an experienced internet marketing manager. This adds additional expenses, which could exceed the cost of hiring a digital marketing agency in the first place.

Overall, what seems like savings with freelancers can end up costing much more in terms of both results and budget.

Benefits of Working with a Business Promotion Agency Team

Let’s explore why working with a company with a cohesive team ensures a 100% result:

⦿ Team of Experts: Working with a digital marketing agency gives you access to a diverse range of expertise, including marketers, analysts, copywriters, designers, web developers, and other professionals to successfully promote your business online. Each team member contributes to the overall strategy, increasing the effectiveness of your sales approach. When choosing an agency, make sure they have all the resources necessary for your project, including web developers. Some agencies may not offer web development, requiring you to hire another provider for these services.

⦿ Coordinated Approach: A digital agency’s team works in harmony, sharing ideas and experience from various fields of internet marketing to create a comprehensive and effective sales strategy. Each specialist knows their role and works toward a common goal, ensuring the project’s smooth execution.

⦿ Responsibility and Reliability: An agency is accountable for the results of its work and is highly motivated to achieve success for your business. Freelancers, on the other hand, may not offer the same level of accountability. For instance, if a freelancer goes on vacation or takes sick leave, your project may be delayed. With an agency, there are always specialists monitoring your project daily.

Business Promotion Services from Intent Solutions

Since 2013, Intent Solutions has been working in digital marketing and has accumulated a wealth of experience and successful case studies across various business sectors. Our team includes specialists with 3 to 10 years of experience, as well as in-house developers with a wide range of technology skills, allowing us to handle any web development tasks and technical support for our clients' projects. This guarantees that we can achieve the desired results together with our clients.

Conclusion

If you need to focus on just one marketing channel (such as SMM, targeted advertising, or Google Ads), working with an experienced freelancer can be effective. However, for a comprehensive approach to promoting your business online, we recommend choosing a digital agency.

We are all about business, efficiency, and results.

We are all about the Client.

For consultations or service pricing, please contact us by phone or through messaging apps.