How to Boost Traffic to Your Online Store: Effective Ways to Drive More Visitors
September 27, 2024 1:26How to Increase Traffic to Your Online Store? Every e-commerce site owner asks this question. After all, the key to your business's growth or decline is the number of customers: the more buyers, the higher the profit, which accelerates the company’s further growth. On the flip side, without an increase in sales, there's no development or potential for new investments.
In offline business, you need to attract customers using banners, signs, flyers, and other forms of advertising. In online business, there are just as many options, but they tend to be more effective.
How to Boost Traffic to Your Online Store?
For online brand development, website promotion is crucial, as it directly influences sales by increasing traffic and site visits.
We discussed how high bounce rates affect your website and what the acceptable range is for your business in our article, High Bounce Rates on Websites: Possible Causes and What to Focus On.
Let's break down the key methods for increasing traffic to your online store.
Methods to Increase Traffic to Your Online Store
There are numerous paid and free online advertising options to promote your brand and take your website to the next level. We’ll discuss the most effective ways to attract new users from your target audience to your online store. Let’s explore the primary strategies for boosting online store traffic.
SEO for Your Online Store to Increase Traffic
Search Engine Optimization (SEO) aims to get your online store to the top of search engine results, meaning you appear on the first page of Google.
According to statistics, 85% of users resolve their queries on the first page of search results, which is why everyone dreams of being in the top 3 or at least in the top 10. If you’re not ranking highly, you’re missing out on a significant amount of organic traffic and potential customers.
Achieving results and improving your website's presence requires an assessment, a strategy, and effective decision-making. SEO takes time to show results—anywhere from 3 to 12 months, with 6 months being a common timeframe under good conditions.
You can find more details about SEO timelines in our article, How Long Does SEO Take and What Does It Depend On.
SEO for an online store is not a quick fix and requires specific expertise. Therefore, it’s best to leave it to professionals.
Intent Solutions offers quality SEO services, drawing on over 10 years of experience in promoting online stores. We understand the intricacies of search engines and what it takes to achieve the desired results. Before you order SEO services, our company can conduct a free audit of your website and provide a detailed evaluation.
Targeted Social Media Advertising
Targeted ads offer multiple benefits, including increased site traffic, engaged customers, and higher sales. The key advantage is attracting hot leads since the ads reach your specific target audience interested in your product.
By setting up targeted ads, you define parameters such as gender, age, and interests. In addition to reaching your existing audience, you can expand to other potential customers, further boosting traffic.
You can set up targeted ads yourself, but if you're doing this for the first time, it’s advisable to consult professionals to save time and money. They can configure the ads efficiently and deliver quick, quality results.
Targeted advertising also allows for remarketing.
Social Media Remarketing: Bringing Visitors Back
Remarketing (or retargeting) is a type of advertising that targets users who have previously visited your website or social media pages. This tool helps re-engage users who didn’t complete a purchase by reminding them about your business.
We explained in more detail in our article, Social Media Remarketing.
This method not only increases sales but also brings customers back to your site.
Google Ads: A Source of Warm Traffic
Google Ads is an effective tool that displays your ads based on users’ search queries, presenting your ad when someone is searching for a product similar to yours.
The benefits of Google Ads for online stores include the fact that users are shown ads for products they're already interested in. Results from well-configured ads can be seen almost immediately, typically within 2 to 5 days.
To ensure success with Google Ads, it’s essential to choose experienced specialists who can correctly set up and manage the campaigns.
Intent Solutions provides targeted and Google Ads services to help you achieve your desired results.
Using various promotion methods to increase the traffic of your online store, you are guaranteed to gain customers and boost sales. However, for a 100% effective outcome, we recommend using them together, as a comprehensive strategy, rather than choosing just one and trying to get the most out of it.
You can learn more about comprehensive online business promotion options in our article: Comprehensive Internet Marketing: Its Tools and Benefits for Business.
Boosting Traffic Through Multiple Channels
Using a combination of promotion strategies is the key to success. Don’t just choose one method and hope for the best—combine them for maximum effectiveness.
More detailed information on comprehensive promotion strategies can be found in our article on Comprehensive Internet Marketing.
Social Media Promotion for Online Stores
Platforms like Instagram and Facebook are valuable tools for driving traffic and orders to your website. If you haven’t yet registered your online store on social media or used these platforms to attract customers, you’re missing out on a powerful opportunity.
You have an online store but haven’t registered it on social media, haven’t used your page to attract customers, or haven’t taken the opportunity to drive customers to your website – you’ve missed out on a lot. The most convenient and effective method is social media advertising with a link to your website.
For example, you own a women’s clothing store. To attract your target audience, you run ads on Instagram, showcasing photos, videos, or promotions of your products. Instead of using direct messages for orders or additional information, you direct customers to your website. This approach helps increase traffic to your online store.
If you’ve never run ads on Instagram before, don’t know what options are available, what budget is needed, or how to make the ads effective, the guide "Advertising on Instagram: How to Set Up and Launch Properly, Working with Bloggers" will help you with this.
Referral Marketing: Word of Mouth for Your Online Store
A method that can help increase traffic and attract new customers to your store. The main goal of referral marketing is to use your existing customers to bring in new ones—in other words, good old word-of-mouth advertising.
To use this marketing tool effectively, you need to get this word-of-mouth going, which means motivating your customers. It’s not just about having quality products and good customer service that make buyers want to recommend your product or store; it’s about creating a loyalty program for your customers.
*No one wants to talk about a product that doesn’t meet their expectations or description, so be sure to maintain the quality and presentation of information on your website.
Consider reward options for your valued customers that are not only motivating but also engaging and non-intrusive. These rewards should feel like a benefit, not an additional cost. So, avoid offers that involve extra expenses for your customers.
Examples: “Refer a friend and get a discount”; “Your friend gets a discount on their first purchase, and you get a discount on your next purchase”; “Both of you receive a gift related to the product,” etc.
This is an accessible and effective method, but it requires a loyal audience. Keep in mind that it doesn’t guarantee specific figures or consistent growth.
We also recommend creating a blog for your online store, as it can further increase your website traffic. Share tips, and talk about topics that will attract your target audience. By using the right keywords and settings, you can gain new customers.
Learn more about the benefits of a blog for your online store in our article: Promoting Your Online Store with a Blog.
Conclusion
Low traffic and poor sales aren’t a catastrophe, but they are a problem with many possible solutions. In this article, we’ve shared the most effective methods to increase traffic to your online store. The key is to act now, and if you implement these strategies correctly, results will follow.
Intent Solutions can help you achieve your goals and effectively promote your online store.
We’re all about business, efficiency, and results. We’re all about the Client.
For consultations and pricing, contact us via your preferred messaging platforms.