Grand - Tools Online Store on OpenCart

We built the official TM Grand online store with a simple UX, loyalty system, customer account, and Telegram bot for faster order processing. Purchase conversion rate is 8.6%, reaching 9.7% on mobile.

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OpenCart 3 Analytics Online Store Development

About the project

Grand - an Official Tool eCommerce Store Focused on Conversion

Official TM Grand online store in Ukraine for electric, cordless, and petrol-powered tools. The main goal was to build a clear and functional OpenCart eCommerce experience without unnecessary visual complexity, allowing users to quickly find the right tool, compare models, review specifications, and place an order with minimal friction. Intent Solutions implemented the catalog and product page structure, customer account, cumulative loyalty system, quick-order functionality, and technical SEO optimization. We also developed a Telegram bot that instantly notifies administrators about new orders. After launch, we continued developing the project through Google Ads, SEO, and user behavior analysis. The UX performance is supported by analytics: the average purchase conversion rate is 8.6%, reaching 9.7% on mobile.

Tasks

The project involved several key eCommerce challenges

Build the official online tool store on OpenCart. Create a catalog for electric, cordless, and petrol-powered tools with clear navigation, categories, specifications, comparison functionality, and a fast path to purchase.
Make the UX as simple and conversion-focused as possible. Remove unnecessary visual elements, shorten the user journey from product search to checkout, and ensure full mobile functionality.
Increase repeat purchases through loyalty mechanics, implement customer accounts and a cumulative discount system for returning customers.
Speed up order processing for administrators: develop a Telegram bot that instantly delivers new order information and helps the team react faster.
Prepare the website for systematic traffic acquisition. Implement technical SEO optimization, set up Google Ads, and continue supporting advertising and marketing growth.

Gallery

Key Screens & eCommerce Flows of Grand

The gallery showcases the main user scenarios of the official TM Grand online store: tool catalog and categories, product pages, comparison, wishlists, quick ordering, checkout, customer account, and the mobile experience. The interface is built around a simple path to purchase and convenient browsing across a large assortment of electric, cordless, and petrol-powered tools.

Results

What the Business Achieved After Launch

A simple UX, a fast path to purchase, a mobile-first approach, and order-processing automation turned Grand into more than just a new website - it became an effective eCommerce channel. After launch, Intent Solutions continued supporting the project through Google Ads, SEO, and ongoing conversion optimization.

8.6%

average purchase conversion rate

The average session-to-purchase conversion rate over the last 12 months. This reflects the effectiveness of the catalog, product pages, and checkout flow.

9.7%

purchase conversion rate on mobile

Around 70% of all traffic comes from smartphones, and mobile users show the highest purchase conversion rate.

66%

engagement rate

Two-thirds of sessions are engaged, meaning users actively interact with the catalog, products, and other store elements instead of leaving immediately.

Grand is a case study in developing the official online store for electric, cordless, and petrol-powered tools on OpenCart. The main goal was to create a clear and functional eCommerce website without unnecessary visual complexity, with a logical catalog structure, user-friendly product pages, customer accounts, a cumulative discount system, and a fast checkout process.

Intent Solutions delivered custom OpenCart development, technical SEO optimization, and a Telegram bot for administrators that provides instant notifications about new orders and helps the team start processing them faster. After launch, we continued working with the project on Google Ads and ongoing marketing support. The effectiveness of the UX is supported by analytics: the average purchase conversion rate is 8.6%, reaching 9.7% on mobile.

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