Christina Cosmetics. B2C & B2B Platform on Shopify Plus

In 6 months, we launched an eCommerce platform to support the international cosmetics brand’s growth across Europe: a B2C store, a dedicated B2B area for cosmetologists, personalized pricing, and separate professional user flows.

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Веб-разработка Shopify Plus Shopify Plus development B2B e-commerce

At the start, the client needed more than just a new version of the online store. The goal was to build a platform for two distinct audiences: end customers and professional cosmetologists. Each group required its own pricing, access rules, content, and user flows, while the entire system had to remain unified, manageable, and ready to scale into new markets.

About the project

Unified B2C & B2B eCommerce Platform for the European Market

Unified B2C & B2B eCommerce Platform for the European Market. The Shopify Plus platform combines retail sales with a dedicated professional ecosystem for cosmetologists. B2C customers get a full-featured online store, while professional users access a separate Konto Pro with special pricing, professional content, training, webinars, and personalized offers. The platform also includes payments, logistics, loyalty mechanics, recommendations, and tools for further brand growth across multiple European markets.

Tasks

The project involved several key business challenges

Unify B2C and B2B within a single Shopify Plus platform while maintaining separate user flows, pricing, and access rules for each audience.
Build a professional B2B ecosystem for cosmetologists with Konto Pro, special conditions, professional content, training, and dedicated engagement mechanics.
Automate eCommerce processes and integrations including payments, logistics, customer data workflows, personalization, and loyalty.
Prepare the platform for expansion into new European markets without rebuilding the core system for every new country.

Gallery

Key Screens & Features of Christina Cosmetics Project

The gallery showcases the core Shopify Plus platform scenarios: the B2C store, professional Konto Pro for cosmetologists, personalized pricing, educational content, webinars, loyalty mechanics, recommendations, and a responsive interface for different user types.

Process

How We Built and Scaled the B2C & B2B Platform

After analyzing the business model and requirements for B2C and B2B user flows, we designed the Shopify Plus platform structure, implemented dedicated professional scenarios, and prepared the system for expansion across multiple European markets.

B2C & B2B Architecture on Shopify Plus

We designed a unified platform for two audiences: retail customers and professional cosmetologists. Access rules, pricing, content, and user flows were separated while keeping eCommerce management centralized.
Konto Pro & Professional User Flows

We built a dedicated B2B area for cosmetologists with professional accounts, special pricing, personalized offers, and access to educational content, webinars, and professional materials.
Integrations & eCommerce Process Automation

We connected payments, logistics, customer data, loyalty mechanics, and personalization. The processes were configured so that B2C and B2B operations could run within a single platform.
Launch, QA & Expansion to New Markets

We tested the key B2C and B2B scenarios, prepared the platform for production launch, and designed the system to support further expansion into new European countries without rebuilding the core platform.

Results

What the Business Achieved After Launch

The launch of a unified B2C & B2B Shopify Plus platform gave the brand a strong foundation for scaling eCommerce across Europe, growing its professional channel, and increasing repeat purchases.

+318%

gross sales growth YoY

After the launch of the new eCommerce platform, total gross sales increased by 318% year over year.

+528%

B2B sales growth YoY

The professional channel for cosmetologists became one of the platform’s key growth drivers.

35.23%

returning customer rate

The returning customer rate reached 35.23%, representing a 111% increase compared with the previous period.

eCommerce Platform

Shopify Plus
Shopify B2B
Liquid
Shopify Functions

B2B & Customer Experience

Konto Pro
Custom Pricing
Loyalt
Personalization
Professional Accounts

Integrations & Analytics

Payments Integration
Logistics Integration
Analytics
Third-party APIs

Adaptiveness

Mobile-First eCommerce for Customers and Cosmetologists

The platform was designed around the everyday mobile journeys of both audiences — from product discovery and checkout to professional accounts, special pricing, and educational content. Core functionality remains consistent and easy to use across smartphones, tablets, and desktop.

Services

Corporate website development, Shopify Plus development, Ecommerce Development, B2B e-commerce

Industry

Beauty & Cosmetics

Duration

6 month

Year

2026

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